Apogée

Apogée transcends the ordinary in the laundry detergent realm, aspiring to redefine high-quality products with a unique brand experience and carefully curated scents. the branding people developed a concept that revives the old storytelling around the practice of laundry back in the day and has been lost in the evolution of this becoming an automated task. Apogée tells stories sophisticatedly, drawing inspiration from luxurious fabrics like linen and cashmere, which transcend into a fine logotype and use delicate typographies. Overall, the brand symbolizes softness, lightness, and poise through a curated color palette and illustration system, aligning with its commitment to elevating the laundry experience and making it a standout choice for those who appreciate substance and style.