Belly Shapes

Belly Shapes is a maternity brand that helps pregnant women to recover their figure after giving birth. Through its varied product line, Belly Shapes is an inclusive and affordable brand for women going through the pregnancy cycle. tbpmx created a colorful and dynamic brand universe that portrays inclusion through various shapes and a unique and feminine color system. These are complemented by crafted illustrations and a multi-weight logotype reminiscent of different body shapes. Overall, an empathic and human brand was achieved, highlighting real feminine figures and sizes reflecting diversity, empowering women, and reinventing maternity.