Chaya

Chaya is a restaurant in the prestigious hotel in Cancun's Waldorf Astoria known for using locally sourced organic ingredients to create honest cuisine, offering seasonal dishes and drinks inspired by meticulous farming. the branding people conceptualized an approach to capture Mexico's innate tranquility and organic charm, drawing upon its beaches, flora, and fauna. Thus, Chaya's visual identity echoes the country's soft and inviting tones, achieved through a texture system derived from nature's patterns. Its color palette is an artful fusion of subdued and feminine shades that mirrors the Mexican serene and authentic essence. The wordmark embodies the restaurant's organic ethos, striking an elegant balance between sophistication and approachability, encapsulating the project's warm and inviting character.