Gloria & Alegría

Gloria & Alegría is a brand that offers Mexican snacks and candies using low-carb and low-sugar ingredients catered to a foreign audience. The brand is known for its fresh and innovative image while maintaining a typical Mexican essence. The branding people developed a concept that celebrates the paradoxical Mexican ingenuity to preserve tradition while taking a step towards modernity. The brand's graphics, balance organization and chaos to showcase its products' sweet yet healthy side, using handcrafted techniques to express the clash between modernity and custom. The visual system uses a saturated color palette that showcases the rich Mexican toy and candy culture. Meanwhile, the leading graphics are risograph-inspired to infuse a hint of tradition into the overall brand.