Joy

Joy is the new way to consume cannabis. A brand that has four product lines that are mainly presented in edibles and pre-joints. All available in single serves at a low cost. The goal is to capture the attention of regular users and curious consumers alike. To captivate them, the branding people makes use of bright and saturated colors mixed with a bold communication, complemented with a logo that screams "I'm here, enjoy now!" This is like music to the eyes, a dynamic, playful, and pop-heavy graphic approach, topped with a driving editorial style that is bold and has hints of movement. To contrast this heavy appeal, the packaging remains simple, cool, and user friendly.