Let it Dough!

Let it dough! elevates freshly baked doughnuts to new heights. Tucked into a cozy space, it’s the perfect spot for a snack or a relaxing afternoon break. With a pink flair and a soft bite in every doughnut, Let it dough! aims to be the go-to destination for all the sweet-toothed foodie enthusiasts in Dubai. Inspired by European baking techniques and whimsical imagination, it seeks to bring a fresh twist to the culinary scene of the Middle East with delightful pastry creations and an unapologetically carefree look. the branding people developed a charming graphic system using rounded typefaces and quirky character illustrations around a rosy color palette, playing into the brand's unique personality. The wordmark, created from the puffiness of a doughnut, becomes the brand's most iconic asset - a gateway to the world of fluff and puff.