Local Genius

Local Genius is an online platform that allows users to easily find and explore small businesses and local events worldwide, empowering communities and travelers alike. the branding people developed a concept that, while looking to the future of tourism apps, understands the need for authenticity and honesty for all involved. It seamlessly integrates an intuitive monochromatic and sleek interface to ensure accessibility through its multiple applications, and by refusing to follow the conventional path, a line is added to most graphic assets to highlight the spirit of discovery and curiosity in every new destination. So, while the brand's illustrative assets convey playfulness and an organic connection to the neighborhoods it aims to showcase, clean editorial arrangements add the perfect amount of sophistication to move the brand forward into the future of travel and hospitality.