Maratea

Maratea is a Greek-inspired restaurant in the Conrad hotel in Cancun, offering diners a spirited space influenced by Aegean and Mayan traditions. The restaurant honors these traditional cultures and combines them with a passion for food to create a unique fusion of fresh ingredients and flavors. the branding people created a concept that focuses on a simple yet friendly approach to dining, paying homage to Greek influence in Mexico. Therefore a contrasting color palette composed of contemporary tones was curated alongside a progressive styled greek logotype. The visual system includes greek inspired patterns that transmit true culinary passion. The brand embodies a classic aesthetic prominent in Greece and Mexico, connecting through artistic expressions reflected in a graphic universe.