Mezcal Local

Local is a distilled that owns a broad spectrum of unique and sophisticated flavors as it is crafted in Oaxaca’s most influential mezcal producing region, Mitla. tbpmx got its hands involved with the project to build an accurate, sharp, and recognizable brand that would position Local in the global market. To achieve this, an icon was crafted taking the Mexican landscape and coordinates as the main elements and adding agave leaves (mezcal’s active ingredient) to the composition.