Musāh

Musāh is a cosmetic surgery practice based in the United States that intends to take conventional beauty to the next level. Patients and surgeons collaborate together in every step to achieve the formers’ body goals. the branding people focused on creating a cutting edge and elegant identity that’ll make Musāh stand out from its competition. To achieve this, elements from the fashion industry along with a blunt photographic style and a neutral color palette with blue – green accent hues make a statement within the field. To enrich the graphic universe, an appropriation of plastic surgery markings is incorporated next to a set of delicate icons. The elements of the identity, are meant to communicate the fact that the brand wants to help clients achieve the best version of their beautiful body in an environment that oozes trust and represents the realness of the brand.