okay so

okay so is an online platform that targets Gen Z, in which teenagers can ask questions about sexuality, identity, and relationships. The app is supported by experts on a wide range of topics that are readily available to provide accurate and well-informed answers. the branding people created a graphic system that visually combines fun and seriousness to educate and make their audience feel safe, creating an open and shameless community. Therefore a high-contrast pastel color palette was curated along with a progressive logotype and a friendly emoji iconography set. These elements are complemented with suggestive illustrations related to sexual education were created. okay so playful perspective is represented through a caring and a mischievous design that transmits an inclusive, informative, and helpful brand that always provides the correct answer.