Olié

Olié offers diverse aromatherapy products with a major approach on retail. The brand is built under principles of harmony and nature, reflecting a pleasant and relaxing atmosphere that defines its essence. the branding people was reached to create an organic identity that could sustain a coherent concept for its translation into graphic assets, and mainly, to elaborate a solid packaging line focusing on its commercial use. The visual system relies on solid colors watered down to a range of pastels. A modern typeface with subtle serifs suggests elegance and sobriety as the implementation of editorial hierarchy defines the graphic itself.