Philos

Philos is a loyal platform based in Switzerland that connects donors to charities with the promise of follow-up care through videos and photos. It’s targeted to a millennial audience interested in activism and social good. The concept revolves around the idea of how donors take a look at the impact caused through their donations. Therefore, tbpmx focused on the design of a user-friendly website supported by the use of photos and graphics through cut-outs and irregular frames that reinforce the idea of how donors access their charities, and a system of see-through illustrations to follow up with the idea of transparency. The color palette is soft and sweet, accompanied by a bold and contrasting typography selection. The graphic universe is topped with a logo built through custom-made details and distinct gimmicks.