Recora

Recora is a brand focused on purchasing and selling second-hand furniture and household items in good condition, giving them a second life that benefits sellers and buyers. The goal is to promote the sale of pre-loved objects which positively and economically impact the environment. Hence, Recora's new visual identity will revolve around highlighting the charm of these items, creating a system that expresses how cool it is to buy second-hand furniture. The brand will maintain a relaxed and approachable image using a vibrant color palette. Recora's logotype blends different typographies to emphasize "Re" as a reuse, reduce, and recycled prefix. It is complemented with an editorial based on bold typography with serif accents to preserve the sophistication that sets the brand apart as a distinguished platform within its niche.