Spin

Oxxo is a Mexican convenience store chain that recently launched its new technological platform, Spin. Through it, clients can receive and send money, regardless of their financial and bank situation. Spin will make use of the trust, presence, and reliability related to Oxxo countrywide. In other words, Spin is made for all of those whose lives mainly revolve around cash and are too skeptical to trust just any app. Even though Spin had already an established logo, the branding people was in charge of developing an easy-to-follow graphic system and illustration set to inspire trust and confidence among its users. Along with a communication structure that speaks to all of those seeking a quick, trustworthy, practical, and safe service.