Tortillicious

Tortillicious is a brand that revolutionizes tortillas in the American market. It upgrades this classic product by mixing conventional corn with quinoa, beets, and chia to reinvent tortillas. Now you can create delicious Mexican-style dishes while enjoying the power superfoods have to offer. Therefore the branding peopledesigned a premium yet accessible brand inspired by Mexican tradition and the posh side to this rich culture, reflecting it warmly and authentically along with the graphic universe. The editorial design is clean and elegant, while a vibrating color palette and a crafty logotype add a friendly touch to the overall brand. Tortillicious is here to make the best out of an already regular and taken-for-granted product, elevating it and creating an innovative concept within its field.