Xikú

Devlyn, a famous Mexican optical store, launches its new modern eyewear brand, Xikú, with a special focus on the Mexican people. With so many different local faces and personalities, they base their product design on physiology tests and trend forecasts that will allow Xikú to deeply connect with its audience. For the branding, the branding people opted for recognizable elements from the Mexican culture. The identity is very lighthearted for it to easily adapt to the wide range of products. Hints of Devlyn will be present, encouraging customers to trust the new brand. Its color palette inspired by the local hues goes perfectly with the complex icons extracted from traditional patterns, public spaces, and iconic architecture. Topped with a logo whose design comes from one of the first Devyln store facades in the country Xiku’s vision of Mexico is clear and expressed through its identity.